Be a victim of a serial killer and commercial imperative

Check out this website, where you can send your friend a personalized "journalistic report" that s/he was a victim of a serial killer. The site was set by the producers of American series Dexter. It is funny, however, it is a sneaky way to get personal data, e-mail and occupation of people and exploit this information in commercial matter for instance. Maybe this could also be an issue discussed at today's meeting ...