Commissioners Viviane Reding and Janez Potočnik were to give opening statements at the conference The Future of the Internet, however, they had other things to do. Instead, the PR office of the European Commission recorded commissioners' statements and projected the recordings to the big screen, so that the people at the conference could enjoy them. These two short speeches were political statements on the importance of further internet evolution - some words were given also on the importance of internet participation, however, the latter was missing in Bled. Simple, old-school one-way flow of communication ... No interactivity, no audience participation ... As Maja Turnšek said: "This two statements were a symbol of European Commission's way of communicating to the public."
It felt like the Apple "1984" commercial - with one small difference, instead of the athlete smashing the screen in Bled people at the conference gave a round of applause at the end of Potočnik's statement.