Alexa - the Web Information Company is a subsidiary company of Amazon.com that is best known for operating a website that provides information on web traffic to other websites. There is a lot of controversy over how representative Alexa's user base is of typical Internet behavior. Namely, Alexa ranks sites based on visits from users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape. In addition to their own statusbar extension, Sparky (released July 2007), there are several third-party extensions for Mozilla Firefox.
Alexa is an useful tool to start your research of a particular site, however, the stats (i.e. reach, rank, page views) of the site you are interested in are focused only globally. You cannot get answer to the question for instance: what is a reach of 24ur.com in Slovenia. That is a shame ... Try it out.
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